Phase 1 — The Why

A collaborative deep-dive to align purpose, positioning, audience, and voice — so everything after is built on meaning, not guesswork. This isn’t about jumping into design; it’s about slowing down, asking the right questions, and aligning on what matters.

Who's it for?

Founders, teams, and independent brands who want to move forward with more focus, more intention, and a brand that actually reflects who they are.

Phase 2 — Shape

This isn't about decoration. It's about distillation — taking what we've uncovered and translating strategy into a clear identity system — logo, type, colour, and visual language — ready to use with clarity and confidence.

Who's it for?

Brands that already have strategy — or who have just completed The Why Workshop — and are ready to make it real through confident, considered identity design.

Phase 3 — Express

This phase brings the brand to life across site, packaging, content, campaigns, and spaces — building memory through consistent expression — and making sure everything feels like you.

Who's it for?

Brands with a fresh identity — or a strong existing one — that need help building consistent, compelling brand touchpoints with style and substance.

Phase 4 — Support

Your brand doesn't sit still, and neither should your creative support. This phase is about staying aligned as you grow. Ongoing creative direction and brand advisory to keep you consistent, evolving, and on-brand as you grow.

Who's it for?

Brands that want to grow with consistency and value having a long-term creative partner who knows the brand, speaks the language, and thinks ahead.