Brand DNA
Naming
Visual Identity
Website
Signage
CLOSED reimagines the bar as a place of quiet rebellion — where raw ingredients, loud ideas, and local produce ferment into something deeply human. Inspired by the idea of A Smuggler’s House, the brand evokes secrecy, kinship, and a shared appetite for the unconventional. The identity captures this duality — grit refined by grace, restraint met with intensity — creating a brand that feels lived-in, alluring, and defiantly its own.