Named after the holy grail of marathon running — breaking the three-hour mark — SUB:3 is built on discipline, obsession, and the pursuit of possibility. Its identity stretches time into form: numbers distort, mantras repeat, and 02:59:99 becomes a symbol of endurance.Designed to live beyond the track, SUB:3 fuses sport and street — turning every product into both fuel and provocation. It’s not just nutrition. It’s a movement for those who run against the clock — and win.
Developed with: The Colour Club