Heaps Normal — A Different Kind of Normal, 2020

Made by Madelen — 2026

Launch strategy, content planning, motion and social content for a fashion label.

Identity, packaging and motion for a new performance nutrition brand.

Brand strategy, creative direction and visual identity for an architecture studio.

Naming, brand strategy, identity and packaging for a naturopath moving into women’s health.

Concept, identity, signage and print. The name emerged in the work.

Brand strategy, visual identity and packaging for an established food brand.

Identity and website for a photographer, built to stay behind the pictures.

Visual identity, signage and print.

Visual identity for a non-alcoholic beer brand.