HowbyWhyBrand Strategy & Creative DirectionIndependent Practice
Clarity for brands at a turning point.
Start with the problem.
SCKIntersecting Realities · · · · Studio Carson Kelly believes the most meaningful spaces emerge where different realities meet. Intersecting Realities brings architecture and interiors together with people, place, art and culture. Rather than treating these as separate inputs, the practice layers them into environments that strengthen spatial interactions and enrich everyday experience.
SUB:3Bending Time & Space · · Named after the holy grail of marathon running, breaking the three-hour mark, SUB:3 is built on discipline, obsession, and the pursuit of possibility. At its core is the notion of Bending Time & Space, where time stretches, compresses, and distorts through effort.
KOJAUnapologetically Good · · · · KOJA exists to make healthy simple. Built on real ingredients and straight-talking values, the brand cuts through the noise of the category with clarity and confidence. At its core is Unapologetically Good, a belief that good food doesn’t need dressing up, it just needs to be good.
CLOSEDA Smuggler’s House · · · · · CLOSED is built on the idea of A Smuggler’s House — a space shaped by secrecy, intimacy, and belonging. The name reflects this directly. What appears closed becomes an invitation, revealing a place where privacy meets connection, and hidden moments are shared.
Chris SisarichBeauty Amongst The Mundane · · What we see is shaped by how we choose to look. Chris Sisarich is built on Beauty Amongst The Mundane, a way of noticing what’s already there. The everyday, often overlooked, observed with intent and sensitivity. It’s not about adding meaning, but revealing it. A shift in perspective that turns quiet moments into something worth holding onto.
Our Boy RoyThe Friendly Neighbour · · Some places feel familiar before you’ve even been. Our Boy Roy is built on that feeling. A neighbourhood spot shaped by warmth, personality, and ease. At its core is Our Boy, a character that holds it all together. Not a figure, but a reflection. Of people, of place, of the everyday moments that make somewhere worth returning to.
Bistro NidoTwice Cooked · Bistro Nido is built on a simple, honest premise: cuisine du marché — cooking from the market. A 40-seat modern bistro at 501 George Street, Sydney, it draws from French bistro tradition while weaving in Japanese technique and ingredients throughout. The concept is called Twice Cooked — a culinary approach to everything, including the design. Two cultures, two influences, one place worth returning to.
