- Year
- 2024
- Sector
- Photography
- Work
- Brand Strategy, Visual Identity, Website
- With
- Mark Blackler
- Role
- Brand Strategy, Creative Direction, Visual Identity, Digital Design
The idea
Beauty Amongst The Mundane.
Chris’s work finds something compelling in moments, places and subjects that might otherwise be overlooked.
The identity takes the same position: finding character through restraint rather than spectacle.
The shift
Instead of building a conventional photographer identity around a prominent logo or repeated graphic device, the system deliberately recedes.
That restraint allows the photography to remain the main attraction while the identity creates enough intrigue, personality and consistency to frame it.
The system
A navigation-led identity uses typography, structure and subtle interruption to create recognition without overwhelming the work.
The approach extends through the website, portfolio case and presentation material, giving Chris a consistent framework while allowing different bodies of photography to retain their own character.
2026
Launch strategy, content planning, motion and social content for a fashion label going to market.
2025
Brand strategy, creative direction and visual identity for an architecture and interiors studio.
2025
Identity, packaging and motion for a new performance nutrition brand.
2024
Concept, identity, signage and print. The name emerged during the work.
2024
Brand strategy, visual identity and packaging for an established food brand.
2024
Identity and website for a photographer, built to stay behind the pictures.
2022
Visual identity, signage, print and social.
