- Year
- 2025
- Sector
- Architecture, Interior Design
- Work
- Brand Strategy, Visual Identity, Motion, Digital Design
- With
- Mark Blackler
- Role
- Brand Strategy, Creative Direction, Visual Identity
The idea
Intersecting Realities.
SCK operates through connection: between architecture and interiors, people and place, objects and art, material and experience.
Rather than defining the studio by a single discipline, the brand was built around the intersections between them.
The shift
This moved the identity away from representing an architecture practice through the conventions of its category.
Instead, SCK could be understood as a broader creative practice — one capable of moving between disciplines without losing a clear point of view.
The underscore became a simple expression of that idea: a point of connection capable of joining different people, disciplines and outputs.
The system
The identity uses that connective principle across language, typography and composition.
The underscore acts as both punctuation and device, while a restrained visual system gives the studio’s work room to lead.
Together, these elements create an identity capable of holding architecture and interiors alongside the studio’s wider interests in objects, furniture, lighting, art, materials and culture.
2026
Launch strategy, content planning, motion and social content for a fashion label going to market.
2025
Brand strategy, creative direction and visual identity for an architecture and interiors studio.
2025
Identity, packaging and motion for a new performance nutrition brand.
2024
Concept, identity, signage and print. The name emerged during the work.
2024
Brand strategy, visual identity and packaging for an established food brand.
2024
Identity and website for a photographer, built to stay behind the pictures.
2022
Visual identity, signage, print and social.
